# How to set different prices for a service based on seasons or peak demand times?

### How “Manage Different Pricing by Seasons or Peak Times” Impacts Your Service Setup

When you turn on the **“Manage Different Pricing by Seasons or Peak Times”** feature in Cowlendar, you can set custom prices for specific dates or times, such as holidays, weekends, or busy seasons, all within a single service. This gives you the flexibility to match your pricing with demand and helps customers understand why prices might change depending on when they book.<br>

**Why Use Seasonal or Peak-Time Pricing?**

* This feature allows you to **increase your revenue during high-demand periods**. For example, if weekends are your busiest times, you can create a higher “Weekend Rate” while keeping a more affordable rate for weekdays
* It’s especially helpful for businesses that experience **seasonal spikes**, like summer bookings in July or August. You can keep your pricing aligned with what the market expects without needing to create separate services..&#x20;
* It also makes pricing **more transparent** for your customers. They can see in advance what prices apply to their chosen dates and plan their booking accordingly.

**Tips to Set It Up Smoothly**

* Always give a clear name to your regular pricing, like “Standard Rate.” This avoids confusion when customers compare options.&#x20;
* Make sure your pricing structure feels fair. If your peak rates are too high compared to your regular prices, it could discourage bookings.
* Keep in mind that this feature only adjusts pricing. If you want to block off certain dates or times, you'll need to do that separately in your **Availability Settings**.

{% hint style="danger" %}
If you want to manage either pricing per participants, peak seasons, durations, Cowlendar will manage your current product variants and all of them will be deleted. This action is irreversible.
{% endhint %}

### Steps to adjust Different Pricing by Seasons&#x20;

1. In your Shopify admin dashboard look at the left hand panel and click on **Apps.**
2. Click on **Cowlendar.**
3. Click click on **My Service.**
4. Click **Edit** on the service you want to change.

<figure><img src="/files/69ZDtNuEypr7awEDFVOp" alt=""><figcaption></figcaption></figure>

5. Click into the **Availability tab**
6. Scroll down and adjust **Season**s Settings

<figure><img src="/files/EDupbqsz6C8LWOp3jEdC" alt=""><figcaption></figcaption></figure>

7. Go to the **Pricing** tab
8. Set a price for each seaons and save your changes.

<figure><img src="/files/YIVyysR4LY4vtJXMIHDB" alt=""><figcaption></figcaption></figure>


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