# Which Digital Product Type Should I Use? A Quick Guide for New Sellers

### What Kind of Digital Product Should You Create?

Big Digital Download offers **three different digital product types** to match the way you sell online. Whether you sell instant downloads, made-to-order content, or scheduled releases, there's a format for you!

Let’s break them down so you can pick the one that best fits your business. At the end of each section, you’ll find a link to the **step-by-step guide** for setting up that type of product.

***

#### ⚡ 1. Standard Digital Products

> **Files are uploaded in advance and sent automatically after purchase.**

**Perfect for:**\
📚 eBooks (with or without watermark)\
🎓 Online courses & video lessons\
🧩 Software & templates (Notion, Canva, Photoshop, etc.)\
🎵 Music & sound effects\
🖼️ Stock images & graphics

**Best for:** Instant downloads and fully automated delivery.\
Once a customer buys, we immediately send them the file—no manual work needed. This is the go-to option if your files are ready to go at the time of purchase.

{% content-ref url="/pages/kiGAxtJdCNL5t6LeGLSv" %}
[How to create my first Standard digital product?](/big-digital-download/most-asked-questions/how-to-create-my-first-standard-digital-product.md)
{% endcontent-ref %}

***

#### 🎨 2. Custom Digital Products

> **Files are not uploaded in advance. Instead, you upload the finished file later for each specific customer.**

**Perfect for:**\
🐶 Custom pet portraits or AI-generated art\
💼 Custom logos & business websites\
🎥 Personalized video messages or voice recordings\
🎶 Tailor-made songs or jingles\
🚀 Pre-orders for unique digital creations

**Best for:** Made-to-order or one-of-a-kind products.\
This option allows you to send a **unique file to each customer** after it's created—ideal for anything personalized or that requires manual work.

{% content-ref url="/pages/My2iqBSawC916UbrhV6K" %}
[How to create a Custom Digital Product](/big-digital-download/most-asked-questions/how-to-create-a-custom-digital-product.md)
{% endcontent-ref %}

***

#### ⏰ 3. Scheduled Digital Products

> **Upload your file now, and let the system send it on a future date selected by the customer.**

**Perfect for:**\
📘 Releasing eBooks or online courses at a set date\
🎶 Launching a music album on release day\
🎬 Releasing pre-recorded content at a specific time\
🕒 Time-sensitive pre-orders

**Best for:** Timed releases and digital pre-orders.\
Customers choose their delivery date, and the file is sent automatically on that date. After the scheduled delivery passes, you can let the product become a standard digital download—or mark it as sold out.

{% content-ref url="/pages/LFjUOoF7Uq4ceUdH6h7B" %}
[How to create a Scheduled Digital Product?](/big-digital-download/most-asked-questions/how-to-create-a-scheduled-digital-product.md)
{% endcontent-ref %}

***

### 🎯 Which One Should You Choose?

Here’s a quick summary to help you decide:

| Type          | File Uploaded at Setup? | Sent Automatically? | Best For             |
| ------------- | ----------------------- | ------------------- | -------------------- |
| **Standard**  | ✅ Yes                   | ✅ Yes               | Instant downloads    |
| **Custom**    | ❌ No                    | ✅ After you upload  | Personalized content |
| **Scheduled** | ✅ Yes                   | ✅ On chosen date    | Timed releases       |

All three are powerful ways to deliver digital goods—you just need to match the product type to the experience you want to give your customer.

If you’re not sure where to start, we recommend beginning with **Standard Digital Products**, especially if your files are already prepared.


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