# How to manage Notifications in Cowlendar

Cowlendar offers a flexible notification system designed to keep both you and your customers informed at every stage of the booking journey.

From booking confirmations to reminders, reschedules, and cancellations, notifications help reduce no-shows, improve customer experience, and streamline your daily operations.

Cowlendar currently supports three notification channels:

* Email notifications
* SMS notifications
* WhatsApp notifications

Each channel serves a different purpose and can be enabled or customized per service.

This guide explains how notifications work in Cowlendar at a high level. You’ll also find links to detailed setup guides for each notification type.

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### How Cowlendar Notifications Work

Notifications in Cowlendar are configured **per service**, not globally.

This means:

* Each service can have its own notification rules.
* You can enable or disable specific notification types depending on the service.
* Message content can be customized per service.
* Timing for reminders can be adjusted independently.

Supported notification events:

* Booking confirmation
* Booking reschedule
* Booking cancellation
* Booking reminder

These events apply to Email, SMS, and WhatsApp (depending on your plan).

### Email Notifications (Available on all plans, including Free)

{% content-ref url="/pages/ZWFAhR3VrU8hM4EFLV5U" %}
[How to Manage Emails Notifications in services](/cowlendar-help/how-to.../how-to-manage-notifications-in-cowlendar/how-to-manage-emails-notifications-in-services.md)
{% endcontent-ref %}

***

### SMS Notifications (Ultra Plan)

{% content-ref url="/pages/TuoEgPWsgVueFHuXn3AS" %}
[How to activate SMS Notifications in Cowlendar](/cowlendar-help/how-to.../how-to-manage-notifications-in-cowlendar/how-to-activate-sms-notifications-in-cowlendar.md)
{% endcontent-ref %}

***

### Whatsapp Notifications (Ultra Plan)

{% content-ref url="/pages/LvLQj8xkrRMbD9joObp8" %}
[How to activate WhatsApp Notifications in services](/cowlendar-help/how-to.../how-to-manage-notifications-in-cowlendar/how-to-activate-whatsapp-notifications-in-services.md)
{% endcontent-ref %}


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